The ۿ۴ý (AAPB) today announcedamulti‑year partnership withRhodes International, Incnaming the companytheOfficialRolls and BreadPartner of the ۿ۴ý.
Under the agreement,Rhodes Bake-N-Servwill receive prominent brand integration across the league’sregular season television broadcasts, including marquee events such as the All-Star Game and Home Run Derby,in Lincoln, Nebraska July 14thand 15th.
In addition,Rhodeswill have activation in ten American Association markets, featuring customized in-stadium video contentdesignedto engage fans and strengthen the brand’s connection with the communities throughout AAPBballparks.
“This partnership with Rhodes Bake-N-Serv is a perfect fit for our league.”saidAmericanAssociationCommissioner Joshua Schaub.“Both of our brands are built on community, family traditions, and bringing people together.From the ballpark to the dinner table, Rhodesrepresentsthe kind of simple, affordable joy that defines the game of baseball, andwe’reexcited for our fans and communities to experience that connection.”
Kenny Farnsworth,President of Rhodes Internationaladded:
“Rhodes is proud to partner with the ۿ۴ý. To bring together two traditions rooted in community,connectionand simple joys.Rhodes has been producingdeliciousfrozen bread, roll, andcinnamonrolls for home bakersfornearly 70years.At RhodesBake-N-Serv, webelievegreat moments are made around the table and at the ballpark, andwe’reexcited to help fansenjoyboth.”
The partnership was brokered bySRS Partners, the exclusive sponsorship agency for the ۿ۴ý.
Rhodes Bake-N-Servjoins Empire Netting and Fence, Engine, Daktronics, Catch andForeverLawnas new AAPBpartners for the 2026season whichbegins on May 14th.
ABOUT THE AMERICAN ASSOCIATION
The ۿ۴ý (and) is a Major League Baseball Partner Leagueoperatingin nine U.S. states and one Canadian province. Formed in 2006, the league consists of twelve member clubs, many of which beganplayas early as 1993. Through the 2025 season,483 player contractshave been transferred to MLB organizations. In addition,60 AAPB alumnihave reached the Major Leagues, including17 who appeared in 2025.
ABOUTRHODES BAKE-N-SERV
Rhodes Bake-N-Serv is a family business dedicated to producing home-baked quality frozen bread and roll dough, frozen sweet rolls and partially baked frozen rolls.Rhodes is produced in the heart ofWisconsinwith itsheadquartersin Utah.Rhodesoffers versatileproducts atagreatvalueandaredevoted to helping our customers bake successfully.
ABOUT SRS PARTNERS
SRS Partners is a boutique sports and entertainment agency specializing in sponsorship sales, consulting, and brand advisory. Founded by Seth Frankenthal, SRS Partners has served as the exclusive sponsorship agency of the ۿ۴ý since 2021. For more information,visitor contactSponsorship@srspartners.com.
MEDIA CONTACT
Joe Favorito
Email:joefavorito2@gmail.com
Phone: 917‑566‑8345




